An integrated plan is based upon a detailed assessment of the complex path to market: market size and dynamics; competitors (both current and those in development or foreseeable); regulatory issues and trends; intellectual property issues;
market entry strategy and economics
as well as the likely timeline and costs for development.
An integrated plan links all these factors to the backbone of capital sourcing and ultimately the development of strategic partnerships / exit options. Milestones should be planned to optimize the value of the product, and to reinforce the chances of success in fundraising.